Google Ads ROI Calculator

Campaign Inputs

Set these to match your client's market and goals

Quick Scenarios

Ad Spend & Traffic

Monthly Ad Spend (AUD excl. GST)

Average Cost Per Click (CPC) ?

Management Fee - Entelech (AUD excl. GST)

Conversion Performance

Landing Page Conversion Rate ?

Lead-to-Sale Close Rate

Revenue

Average Sale / Order Value (AUD)

Average Client Lifetime Value (AUD) ?

Projection Period

1 mo3 months12 mo

Campaign Projection

Updates live as you adjust inputs

Client Name (optional)

Return on Ad Spend (ROAS) 0x For every $1 spent, earn $0 back

ROAS Performance -

Break-even (1x)Good (3x)Excellent (6x+)

Monthly Clicksfrom ad spend at target CPC

0clicks/mo

Monthly Leadsat landing page conv. rate

0leads/mo

Cost Per Leadtotal spend / leads

$0per lead

Cost Per Acquisitiontotal spend / clients won

$0per client

Revenue Generatedover projection period

$0excl. GST

Total Investmentad spend + management

$0excl. GST

Net Profitrevenue minus all costs

Assumptions: Clicks calculated as ad spend divided by CPC. Revenue based on direct sale value multiplied by clients won. LTV not included in ROAS to keep projections conservative. All figures exclude GST and are projections only - actual results depend on campaign quality, landing page performance, and market conditions.