Every keyword you don't rank on page one for, someone else does. They take the click, the customer, the lifetime value. This calculator quantifies it across your top keywords. Send the result to your directors. Then decide whether to keep funding the silence — or fix it.
Position 1 captures ~28% of clicks. Position 5 captures ~5%. Position 11 (page two) captures less than 1%. This figure is the cumulative revenue your competitors are taking instead of you across all keywords above, over five years.
One-page PDF summary of these numbers, branded and forward-ready. We'll add three quick-win keywords to target first.