A sub-par website doesn't just underperform — it actively donates revenue to your competitors, every month, compounding for years. This calculator shows the five-year figure. Share the result with your directors. Then decide what to do about it.
Based on the gap between your current conversion rate and the industry benchmark, this is the cumulative revenue your competitors are capturing instead of you over the next five years — assuming nothing changes.
Get a one-page PDF summary of these figures, branded and ready to forward. We'll also include three quick wins specific to your industry.